The best shower gift isn't a stroller.
It’s a village.
Build a village now so it’s ready and waiting when baby arrives. With Mom Pass, a friend or family member sets everything up for you. It’s a ready-to-use support system delivered in one click.
How It Works: The "Turnkey" Process
The Captain Sets The Stage
A best friend or close family signs up as the Village Captain. They build mom's profile, invite her friends & family, and pre-load help offers.
The One-Click Handoff
Mom receives a link. With one click, she enters a fully-formed support system. No setup, no stress.
The Village Takes Action
Use the Shared Help Board and Pass Rolodex to coordinate meals, chores, and rest without a single awkward text.
Mom Pass Features
The Shared Help Board
Instead of sending awkward texts, Mom can post specific needs and her village can post help offers. These "passes" are only claimed when help is actually needed, removing the pressure from both sides.
The Pass Rolodex
A library of ideas that does the thinking for Mom when she’s too exhausted to decide what she needs. The village has one too!
Mental Off Load
Every pass includes "Pro Tips" and educational info on the benefits of that specific support, helping the village show up more effectively.
Interactive Wellness Check-Ins
Both Mom and her village can access a quiz that suggests specific passes based on how everyone is feeling - helping Mom identify her needs and helping her village offer support based on their comfort/ stress level.
What They're Saying
When people say 'let me know what you need,' my brain goes blank. Having a list where I could just pick a pass was amazing. It totally took the pressure off.
Finally, a way to help that actually feels helpful!
When I had my first baby, I was so lonely and overwhelmed. Now that my best friend is pregnant, I’m using Mom Pass to build her the village I never had. It’s so easy!
Meet our co-founders
Kelly Teixeira Ferreira
Co-founder
Kelly has extensive experience in closing communication gaps and translating complex processes into accessible solution. As a parent of two young children, she is committed to reshaping how moms seek and receive help—guilt-free.
Serena Nelko
Co-founder
Serena is a mom of two and family physician practicing in Manitoba. Driven by a passion to raise awareness and be part of the solution, Serena is committed to supporting maternal well-being and improving the overall postpartum experience for moms.
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